What is the standard size of a web advertisement commonly referred to as a standard banner?

The standard size of a web advertisement commonly referred to as a standard banner is 468 pixels wide by 60 pixels high. This size has been a traditional format for online advertising, often utilized for its horizontal layout, which is conducive for placement on various web pages, particularly at the top of a site or within content.

While there are many other common ad sizes, such as the leaderboard (728 x 90), medium rectangle (300 x 250), and skyscraper (160 x 600), the size of 468 x 60 has historically been recognized as the standard banner size in the industry. Understanding these dimensions is crucial for effective web design and advertising strategies, allowing for the optimal utilization of screen space and ensuring that advertisements fit well within the layout of both mobile and desktop environments.