What is the main focus of typography in design?

The main focus of typography in design is the visual representation of text. Typography encompasses the art and technique of arranging type to make written language legible, readable, and visually appealing when displayed. This includes the choice of typefaces, point sizes, line lengths, line spacing, and letter spacing, which all contribute to the overall aesthetic and effectiveness of the text in conveying a message.

Visual representation goes beyond just choosing a font; it involves understanding how the arrangement and style of text can influence perception and readability. Good typography can enhance communication by making text easier to read and helping to create a visual hierarchy that guides the viewer’s eye, thus playing a crucial role in the overall design.

While font pairing is an important aspect of typography, it falls under the broader category of visual representation. Color selection and graphic elements are also critical components of design, but they are distinct from typography's primary focus on text itself.