What does the term 'proportion/scale' imply in design?

The term 'proportion/scale' in design refers to the relationship in size between different elements within a composition. When designers consider proportion, they are looking at how one object relates in size to another, ensuring harmony and balance in the overall design. This relationship contributes significantly to the visual impact of a design, as well as its functionality.

For instance, a larger object can draw attention and create emphasis, while smaller objects may provide context or support around it. Effective use of proportion and scale helps in guiding the viewer's eye and establishes a visual hierarchy that is essential for clarity and engagement. Therefore, understanding how different elements relate to each other in terms of size is crucial to successful design.

In contrast, the other options relate to different aspects of design; color differences involve the palette and mood, texture pertains to the surface feel of components, and layout is concerned with the arrangement of elements on a page or screen, none of which directly pertain to the concept of proportion or scale.